This is where Uganda Communications Commission-UCC comes in. The regulator needs to use its Content Committee, established under Section 14 of the UCC Act, 2013 to enforce fair gender representation and gender sensitive content.
As the novel coronavirus infections surge at a 17% infection rate according to Ministry of Health, the media fraternity has its own increasingly getting infected and sadly lost in the 626 Covid-19 deaths registered so far in Uganda. These cut across various newsrooms.
I have spent quite sometime in the media and served at different levels, but this training has added a big brick on my understanding of media and how it should be organized to cause a positive impact in society. It should not be business as usual. Run to the scene, interview someone or people and go back to the newsroom and expose.
