We all stand guilty as far as reinforcing stereotypes, with the media as no exception. These misconceptions/perceptions continuously create marginalization of the affected sects through the misrepresentations, presentations and portrayal. This blog therefore ushers in a satirical debunk of the stereotypical and oftentimes societal beliefs commonly shared on the move, gatherings, among other interpersonal interactions. It shall relay some of the stereotypes exposed to by the writer and therein offer a factual understanding of belief. Henceforth, it shall be a two-day weekly publishing on www.umwamamafm.co.ug website on Mondays and Fridays.
Under #EndStereotyping, the blog intends to redress the gender insensitive gap within media coverage as well as influencing the mainstream media towards gender equality through responsiveness to subject matter.
These false perceptions/beliefs are reinforced through society and media, yes! Media and you shall realize how… These stereotypes surely travel fast in society through what we call “jazz”, conversations that range from Boda guys, saloon, workplaces, and name it.
Guys, as for Boda men! Those country men are a whole full of talk, true or false, they always have the endless information dissemination. My Boda guy can say things that leave you either in wonder world or all your 32 laid to exposure all day. They are like a whole Society Intelligence Division (SID), all sort of perceptions is depict by these guys. I forget the other interpersonal of “friends” talk where one’s experience becomes the living fact of all society. This blog walks you through the talk!
How has media laid brick to the problem?
In its role of agenda setting, media equally shapes societal opinions and narratives. By so doing, the media principally is obliged to be objective, balanced and fair, however how much to this is fulfilled? The 2020 GMMP Report indicates that women are only 24% visible in the news media as sources and subjects and yet largely, they are dominant of images within which communicate a variant of women preferably in the look than the say. The imbalanced representation of all sects in society thus creates room for furthering rooted false beliefs about the given people.
Join us in the #EndStereotyping
